The need for website construction in the tourism industry
With the development of the economy and the prosperity of people's lives, the tourism industry has also developed rapidly. According to relevant statistics, in 1999, China received a total of 72.7 million overseas tourists throughout the year, the number of domestic tourists reached 719 million, and the total revenue of the tourism industry exceeded 400 billion yuan. According to the prediction of the World Tourism Organization, China will become the world's largest tourism market in the 21st century. In 2000, as the country ’s policy of expanding domestic demand was further promoted, the holiday tourism economy led by “May 1st” was extremely hot, which drove the overall prosperity of the Chinese tourism market.
At the same time, e-commerce in the tourism industry has become one of the hot spots in the tourism industry and even the Internet industry, and its profit prospects are even more promising for the industry. At present, there are more than 650 tourism-related websites in China, and they have created a few well-known and influential brand websites such as China Travel, Ctrip, Qinglv Online.
Analysis of the characteristics of tourism website construction
There are more than 650 related travel service websites in China, which can be roughly divided into two categories
The tourism channel of the integrated portal site, tourism is only a supplement to the entire website, and has no advantages in the authority, comprehensiveness and practicality of tourism information, so it is not the mainstream of tourism e-commerce;
Professional tourism websites, including some scenic spots and hotel websites, and higher-level tourism websites rely on big travel agents to carry out information exchange and online booking.
In comparison, the latter type of travel website is the mainstream of future development.
Tourism can use the Internet to meet the needs of the traditional tourism industry that can not meet the needs of travel, food, accommodation, tourism, and play integration; at the same time, tourism as a whole business ecological chain, involving travel service agencies, hotels, scenic spots, Transportation, etc., the use of the Internet can link these links into a unified whole, which can greatly improve the level of service and the source of business.
The traditional tourism industry has increasingly felt the test of the "double-edged sword" from the Internet. On the one hand, the Internet provides new opportunities for traditional tourism and means to improve service and operation levels. On the other hand, most of them have not been launched. Small and medium travel agencies with online businesses face severe challenges. China currently has more than 3,000 travel agencies, 90% of which are small and medium-sized enterprises. If the Internet cannot be used to reduce costs, expand business and develop collaboration as soon as possible, it will undoubtedly worsen the already limited passenger flow and income.
Therefore, tourism website construction solution providers must have sufficient capabilities and experience to help the majority of small and medium-sized travel agencies to embark on the path of e-commerce. At the same time, the website construction solutions
provided must also meet the complex B2B and B2C requirements, It has advantages in stability, availability, and manageability. For the new power marketing network, where SME business has always accounted for a large proportion, its solution also reflects this demand, and there are corresponding alternatives for larger websites.