An essential element of Internet entrepreneurship is the website. Without a website of its own, it is not a true Internet entrepreneur. For many novices, building a website is not that simple. In view of this, Bo Jiu Network is willing to provide novice friends with some useful things through its own experience, making building a website simple. Website construction covers a series of processes, including website planning, web design, website promotion, overall website optimization, website operation, etc. Before you start designing and building a website, the preparatory work for website construction is also very important.
First, the choice of domain name
We can make such a metaphor: if Internet entrepreneurship is our original intention, then the website is our facade, and the domain name is a convenient channel to the facade. Regarding the issue of domain name selection, it is necessary to register the relevant domain name according to the actual situation. The most important point about the choice of domain name is that it can reflect the nature of the user, and it is easy for users to remember. Short, easy-to-remember domain names not only help users to remember, increase user retention, and ultimately retain users, they are also conducive to shaping their own brands.
Second, the choice of space
Website construction is not just a collection of simple page design and art, it also includes specific options for space, VPS, independent server, and cloud hosting. How should you choose these different service devices mentioned by Bojiu Network in actual situations? This is something that every webmaster friend must experience and solve. For this problem, Bojiu Networks will talk about their own views. There is no doubt that the price of space is the cheapest of these. For those webmasters who will not do much at the beginning but have a shortage of funds, this is not a good choice. After all, it has not been profitable Funding is an issue that we must pay attention to when making any choice. For VPS, its performance is definitely more stable than space, but its price is correspondingly higher. And what about the server? I think for many newbies, the most heard is the standalone server. Yes, independent servers have space and powerful advantages that VPSs cannot. Whether it is bandwidth, memory, hard disk size, or security performance, they are better than the previous two. For newcomers to webmasters, the biggest Restrictions are still a matter of funding; for cloud hosts that have just launched, they have more flexibility and higher security, which will also be a highlight in the future. If the funds allow, this is also the case. A good choice.
There is no doubt that the station building procedure is a convenient way to build a station. In this era of open source Internet, there are many excellent website building programs, which are undoubtedly a good choice for those non-technical webmaster and novice friends.
Fourth, the problem of user experience
There is no doubt that the ultimate target of website construction is users. Only by building pages that users like, can they retain users and realize the value of the website itself. This shows the importance of user experience. A small detail or a color combination can leave different experience indexes for users. And the page that makes users comfortable is the basic guarantee for retaining users. Because our final product is user-oriented, only the user's favorite website can ultimately retain users and achieve long-term development.
Five, clear profit model
In this Internet-rich Internet world, as a latecomer, you must understand where your competitiveness is. To understand this, it is related to whether the webmaster has a keen market vision and ability to integrate resources, such as the current network The shopping crowd is constantly increasing, and you just happen to do a marketing job for a supermarket or a specialty store or you have a store to operate, then you can combine your experience and use the relationships established in your work to build your own online marketing website. For many novice friends, we may be used to soaking up some forums, seeing personal experience articles posted by some friends, including me, and sometimes seeing some successful webmaster experiences sharing passion, hoping to worship and follow him Methods to operate, to do the same website projects as he does. I think this is not desirable. You have to know that what is suitable for others may not be suitable for you. For example, if someone else is making a product, you are a new webmaster, you have no relationship network, and you have no sources of supply. Even if you make a website, how do you deal with the following series of problems? I think first of all, we should understand what exactly should be done? In which direction are you going?
Six, planning website structure
After choosing a direction, we need to consider how to make our own website. Long-term strategic marketing through traditional media marketing, direct bidding effects, or website SEM promotion. This needs to be determined based on their own strength and economy. If you have a certain funding base, you can analyze the competitiveness of this industry, and selling at auction is also a good way. Or according to your own technical strength, use SEM marketing to promote our website to achieve long-term results. First of all, we must clarify the level of the website. There are several levels of classification. What are the criteria for category classification? How many categories are there? What are the secondary classifications under each category? Common elements, how to manage. As the site grows, scalability needs to be considered.
7. Appearance and content settings
Choose a design solution that is appropriate to the theme. For example, a commercial website is best not to use those Korean-style templates. It is the same, and there is not much technical content at first glance. The content of the website we made needs to be positioned well before going online, instead of adjusting the title and classified content after the website has been included. This will not be conducive to the organization and planning of the website, and it will require a long-term positioning. Search engines, your frequent changes will reduce the weight of our website. The site positioning layout of the website needs to be done well in advance, rather than patting the head.
8. Formulate promotion methods
If you are anxious to achieve results, aim to make a living online or to produce effects quickly, I suggest that some can be done with the help of outsourcing. There are many friends who do everything by themselves. They do n’t know how to make a website
and start to learn to do it
. They do n’t know how to optimize and learn to optimize. In this way, your time cost is delayed. By the time you start to do it, your peers have surpassed you, and your industry's competitiveness has exceeded the original. It is also a good way to use external forces. If you are a new webmaster who is ready to fully invest in website building and marketing, then you need to calm down and learn slowly. You need to be proficient in both website building and marketing. Some people say that only marketing is needed, no technology is needed. I don't think it's appropriate. Proper technology is very helpful to my marketing. Don't think about who to follow! Who! Who! Exchange friendship links and other online so-called Jin Yuliang words and pointers, because when you ca n’t even count on Xiao Luo, who is willing to drag you down your precious PR value? "It's best to fall by the mountains, by the trees, and by yourself." First of all, define your positioning, that is, the keywords you will use for future promotion. The best way is to go to Baidu search and see the most popular keywords. What is the fire? Then you must consciously optimize it in the design process. From META, from the keyword density of the page, from the column name, title name, etc., in short, you must always meditate on these from the beginning of your website. Words, it ’s the guide of God of Wealth.
Nine, persistence in long-term development
Good positioning on the website, you also want to do something on the Internet, you need to adhere to your positioning and persist in updating and promoting. Instead of seeing no traffic for three or two months, and giving up the site without effect. Any complaint is not conducive to your own development on the Internet. If you look at the successful webmasters, don't hear that there is only the bright side. You can't find their hard work, and you can't appreciate it. Only you do it yourself.
If there is no special note, the articles are original from Bojiu Network.