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The most popular website design trends of 2017

Date: 2017-09-11 17:09 Article editor: sjjtq888.com Views: Tags: Website Design (7)

Popular things always seem to appear and disappear unexpectedly, and then reappear at an appropriate time. Although we cannot define "design", we can feel it and discover it. This is also called "design trend". Although most trends are driven by some groups of people, all trends will have a large or small, direct or indirect impact on an industry. Although the current design needs the "maverick" factor, it is also indispensable to understand and adapt to the development of the general trend.

1.Responsive design

Both Google and Baidu have clearly indicated the importance they attach to mobile terminals. Google has released a "mobile-friendly" algorithm for mobile sites. Baidu officials have stated explicitly that "any site that matches mobile devices will be given preferential treatment by Baidu."

With the popularity of mobile devices and 4G networks, the development of mobile Internet is also accelerating. Therefore, the mobile-friendliness of the site is undoubtedly one aspect that webmasters must consider. Responsive design can make the website compatible with almost any device, whether it is a PC, a laptop, or a tablet, or a mobile phone. Responsive sites can provide users with the best visual experience. Of course, this also greatly helps the mobile search ranking of the website. .

Clean and concise

Since the development of the design industry, it has become increasingly bloated. Many designers have ignored the real needs of users in order to pursue a dazzling website effect. In this context, a clean and simple design is precious and attractive.

Clean and simple design refers to the simple design and layout, but the overall look is very pleasing and beautiful. Clean design often has something to do with "blank website". In short, it is to provide users with what they need most in a limited space, and the blank design allows users to find the content most quickly.

3.Minimalism

This point is somewhat similar to the second point. However, rather than a clean and simple design, minimalism tends to maximize the brand with the fewest elements. Minimalist websites not only improve the user experience, but do n’t have to worry about “outdated” issues. Especially nowadays, the mobile Internet is very popular. The area of mobile devices is much smaller than that of PC devices. If most of the content is put into one page, it will cause users' resentment.

4. Use pictures as the background of your website

Nowadays, more and more designers like to use pictures as the background of the entire website, which can make the website more integrated and attractive.

However, this design method is a great test for designers, whether it is the selection of picture materials, the setting of picture size, or the integration with the theme of the website, etc. are not easy.

Parallax scrolling

Although the use of parallax scrolling in website design has increased in 2015, it has not yet been widely adopted. Parallax scrolling mainly includes displacement elements, or even the entire background, so that they can be reflected when the page is scrolled. This optical illusion attracts users to browse the entire website.

This design approach is easier to attract users, easier to discover, and has a higher user experience.

6.Fixed top navigation

Although the design of the website navigation is a small part, it has a great impact on the user's browsing experience. The fixed top navigation design means that when the user scrolls up or down the page, the navigation bar stays still. This design method makes it easier for users to find the content they want and reach their destination with the least amount of clicks.

7, storytelling, gamification, gradient

Today, whether it's content marketing, product promotion, or even website design, you have to learn to "tell a story." By storytelling and gamifying the website, it can bring more “interestingness” to users, which is conducive to providing user stickiness to the website, thereby increasing the return rate of website users. And these small details can greatly improve the direct interaction between the website and the user, and it will not bring an unnecessary workload to the website.

8.Use animation and other active elements

Using Flash animation, Gif animation and other elements in the website can make the website more “vigorous” and also help increase the user's enthusiasm for interaction. It can be implemented in languages such as CSS 3 and HTML 5, such as dynamic effects such as content hovering and expanded description.

9.Single page infinite scroll

The single-page scrolling effect can prevent users from waiting for the response multiple times, and only need to load once to view all the content of the website. In the mode adopted by Pingwest, after viewing an article, the user simply drags the scroll bar and then proceeds to the next article.

10.Flat design

Since the release of iOS 7, it seems that the term "flat" design has become a trend. Whether it's a mobile phone manufacturer or an Internet company, it's no surprise that even website designers are no exception. However, flat design does have many benefits. Flattening is to abandon highlights, shadows, and other effects that can create a sense of perspective, and simplify the design elements to express them. Flattening abandons redundant interface elements and adopts the original ecological model for design. Fewer buttons and options make the interface clean and tidy, making it extremely simple to use and reducing cognitive impairment.

Each period has a different popular style, whether it is quasi-materialization or flattening ... it is a popular product of each era. I hope these design methods summarized in this article can be helpful to everyone.


If there is no special note, the articles are original from Bojiu Network. Please reprint from http://sjjtq888.com/fenxiang/wangzhansheji/20170911/72.html
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