First of all, a good website should have a good template, good content, and more important to highlight the style and professionalism of the website. For a website, not only internal links and external links are important. If the pages of the website are designed to comply with SEO specifications, it can also improve the ranking. So how should we proceed to observe whether a website is SEO-compliant? Let ’s discuss it together;
First, the choice of website domain name
As I mentioned before, from the time you plan to make a website , you first consider the domain name of this website. Choosing a domain name that is inherently "famous" is very beneficial for future development.
But today, with the rapid development of the Internet, it is not easy to register to a favorite domain name, so at first glance, when choosing a domain name, we only need to consider the following aspects;
1. The advantage of choosing a domain name that is easy to remember as much as possible is mainly reflected in the user experience and the convenience of user memory for secondary access.
2. Try to choose a domain name with a long registration time. The advantage of this is, of course, the weight of the website.
3. Try to include keywords in the domain name you choose
4, the domain name suffix should choose the familiar international domain name suffix.com
5. Sometimes we will choose some expired domain names. Generally, such domain names have little impact on the SEO of our website. Just check whether the domain name has been passed by K when choosing.
Tip: How to choose a domain name and frequently asked questions?
1. Whether the domain name has been registered or not,
2. Don't be too mouthful, not easy to read, and easy to confuse
3. Is the corporate domain name consistent with the corporate name?
Second, the choice of website space
In terms of space selection, we generally only need to consider the appropriate location, line (usually two-line), space speed, stability and other aspects.
Tip: Will changing the space affect search engines? The answer is no, but there is a premise that it cannot be changed frequently. In short, don't change too often.
Third, the optimization of website code and structure
After the above domain name and space have been selected, of course, it is necessary to further optimize the website itself. How to proceed, mainly the following points:
1. The code strictly implements international W3C standards. This code is placed at the top of the website.
2. Fill in the title, description and keywords of the website correctly.
3. The website path uses an absolute address.
Benefits of using absolute addresses: identify preferred domains, prevent collection, and centralize weights.
4, URL optimization
URL optimization is mainly for column optimization, URL optimization, and column classification. It is best to use column pinyin names, as short as possible.
5. Website 404 settings and website static
6. Website overall code optimization
Commonly known as code to lose weight, it is mainly to remove some more spaces and useless code. If there are a lot of advertisements on the website, try to use JS.
7. Website image processing
Including website pictures and FALSH. When making a website, try to avoid using pictures as links, and make corresponding ALT instructions.
8. Robots.txt Robots is the first file accessed by search engines when they reach a website. So is a very important file:
Without this file, search engines can easily get lost or not accept on your site.
Basically, we can figure out the above points to build a website that is conducive to our optimization.
Fourth, the site navigation settings
Website navigation is a key and neglected place in web construction. How can we adjust the website navigation to be beneficial to the user experience?
Website column navigation requires text links, auxiliary navigation at the bottom of the website, and path navigation within the pages of the website
Fifth, the positioning of the website frame
If the website program is changed frequently, this is very fatal for the website in search engine optimization and promotion.
Sixth, reasonable optimization of content
In the future, there should be plans to update the website regularly and with new ideas, and do some internal optimization to improve the depth of the website. Let the little spider see through.
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