1. Reasons for the reduction of power
There are usually many people who do SEO rankings. When they encounter the feeling that the website is suddenly degraded, which leads to a mental breakdown, and at this time, do not worry, it is useless. You must first find the reason for demotion. Think about it. What actions have you done before that led to the demotion? If not, you can provide feedback to Baidu search engine.
2. Relegation within the station
The speed of opening the web server must be guaranteed, because often the TDK on the homepage after degrading rights at this time, many people will feel that simply changing the title, like a dead horse to be a live horse doctor, we do not recommend this. After delegating, first find out the source of the cause, whether it is the problem of the home page or the content page. On the other hand, keep updating the original article every day, and do some basic operations on the site. If you find that the problem is caused by the friendly link site, you must delete the link even if it is.
3. Downgrading and restoring outside the station
If after the demotion, you find that spammy external links cause our website to degrade, then you should quickly delete some useless external links in time, and then re-create some high-quality external links to reach search engine spiders. Crawl webpage content to improve inclusion and keyword ranking. If there are high-weight or high-traffic platform websites, it is best to bring belts. If not, you need to be patient to do optimization work on and off the site, and wait until the site restores weight slowly. .
I believe that when facing such a problem, many webmasters will consider it. And you know that it took 1-2 months of hard work to do keyword ranking, and finally it was on the homepage. But after I got on the homepage, I was afraid that it would fall off after a while. So how can I maintain the ranking of keywords on the homepage of the search engine? Let's take a look together.
1. Keep update frequency
In general, when the keyword search we do is relatively popular, if the ranking has already achieved the homepage, then do not update the article after the homepage without ranking. This is very incorrect. You also need to insist on updating high-quality original articles, so that the articles have readability, titles, article pictures, punctuation marks, paragraphs, and so on, so that major search engines will like your website more.
2. Outer chain quality
Now if the website simply wants to rank by external links, then obviously it will not work. This is not like before. Now search engines pay more attention to the user experience, and the release of external links does not mean that there is no need to do it, but some external links need to be done. Therefore, it is inseparable from the cooperation between website quality and external links in order to quickly rank, so as to achieve the desired effect.
3. Friendship connection check
You should know that many people often update their website keywords to the homepage, and the content is updated every day. The website is also maintained every day, but this has to be a friendship connection. Once added, many people do n’t check their friendship. Are there any problems with the connection, such as the website not opening, 404, being punished for demotion, etc.? As a webmaster, you must always check whether there is any problem with your friendship link. Once there is a problem, immediately remove it, otherwise it will be a problem for your website. It has been affected and affected the overall ranking of our own website. This must be remembered.
4. Don't change or revise
Once the ranking is stable, some webmasters will do this, that is, remove some keywords that have no value traffic, and then add some keywords that are slightly more competitive, or change the template, path structure, etc. Keyword ranking stability is very unfavorable, sometimes it can lead to punishment, so be careful.
5. Regularly check if the server can be turned on
I believe everyone should know about this problem. If a website server often fails to open or is very slow, then obviously your keyword ranking will definitely fall, so it is necessary to develop a regular check whether the server can be opened quickly This is not only for the user experience, the search engine is also the same, which is helpful to improve the friendliness of the website.
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