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Improve keyword ranking and pay attention to avoid excessive website optimization

Date: 2018-05-04 15:55 Article editor: sjjtq888.com Views: Tags: Keyword Ranking (1)

You must know that this is the age of the Internet. For those who do Seo, the competitive pressure is increasing. What should you do to quickly improve your keyword rankings? As a company-maintained website maintainer, what must be done every day is to optimize and improve the website so that the website can get more traffic and bring a better experience to customers. However, some people may be anxious for a while, which has caused the website to be over-optimized and the keywords have been delayed. So how can we avoid the phenomenon of over-optimization?

Website optimization

1. The general website structure must be reasonable

2. The optimization inside and outside the station must be in place

3. Do website keyword ranking. It ’s not long before the website is established. Do not optimize blindly. Generally, for the first time, you should first fill up the original articles on the site, and then use the popular words to get traffic. Some anchor text links, so the natural ranking will slowly come up.

4, usually the host or space of the website must be stable, otherwise it is very easy to occur without recording, or if the space is down for a long time, then it is very easy to cause search engines to delete pages without results, so the website should be filed as soon as possible at the beginning. , So as not to stop using the space of the undocumented engine.

5. Do n’t forget to avoid some bad words when doing website optimization, otherwise your website is very vulnerable to block by Baidu. Therefore, we must pay attention to some small details while we are doing the website. Try to avoid some bad words in the website content. Because this is very bad for your new station.

6. Remember to never change the layout frequently. If you frequently change the layout, it is very unfavorable to the website, such as moving industry, small program industry, it is very easy to cause the authority of the website to decrease.

7. When doing website optimization, you must abide by the industry rules and do not easily offend others, prevent retaliation from competitors, and perform bad operations to make your website blocked.

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Over optimization

1. Over-optimize the details inside the station

You must know that when a website is positioned, usually too many keyword accumulations are very easy to cause a word to be repeated many times, and the anchor text is often used, then the search engine will repeatedly crawl, which will give the website optimization Come with a very big negative impact.

2. Excessive optimization outside the station

Usually, excessively linking the website will also lead to excessive optimization of the website. However, if you repeatedly add external links in the same period of time, or when you use anchor text, the keywords of the website are the same links. This is also over-optimization. Everyone needs to pay special attention.

3. Harm of over-optimization

Some friends who have done network optimization have asked me! Why is my keyword ranking often good and bad, finally on the homepage, it disappeared the next day! I answered that you have done the most basic on-site and off-site optimization. He all answered that everything is in place, but still can't figure out why. On the other hand, the reason is definitely caused by over-optimization. The best way to indicate whether your website is over-optimized is to frequently update Baidu snapshots, or your website snapshots have not been updated after a week, so naturally you The website weight and website traffic will gradually decrease, so when there is a problem with your website, you must first think about where you have done wrong or whether you have over optimized it!


If there is no special note, the articles are original from Bojiu. Please reprint from http://sjjtq888.com/fenxiang/wangzhanyouhua/20180504/703.html
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