With the advent of the era of big data, online shopping is becoming more and more popular. As a web designer, you need to know how to design a website to achieve more profits and satisfaction. Only by turning ordinary browsing users into actual purchasers can your website profitability be improved. How to improve this "conversion rate"? It's simple, providing a comfortable, enjoyable and efficient shopping experience. Because only if your website makes users happy and happy, they will buy it. Here are seven elements to explain to you today
1) Understand your customers
This question looks idiot, right? But many e-commerce sites fail. Understanding your customers' emotions is important to motivate them to shop. Whether users will buy a certain product depends on the product description and what the customer sees. If you don't show the information they want to know, this list will fly away like a butterfly. The Disney Store is a good example. The website designer
knows that the customers are children, so they display cartoon characters on the homepage of the website, which will give the little girl a desire to buy.
2) Use the product to catch users
As we all know, advertising will stimulate people's desire to buy. If something is not heated up, people are unwilling to buy it. Therefore, the product information must be enlarged on the basis of authenticity and as attractive as possible, so as to attract customers more effectively. Starbucks is a good example. [Caffe Vanilla Frappuccino Blended Beverage page] Its product information bar not only has an attractive physical display, there are many drinks with different flavors for you to choose, so that users have a lot of choice, and users naturally Will be happy.
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3) Use video instead of touch
One of the biggest features of online shopping is that you ca n’t really touch the items. You may say, it ’s okay. There are many pictures of my product. I remember seeing two photos. The first one is a front view. The very beautiful model wore a beautiful little skirt, and the second one was the back view. The back of that model was densely packed with clips. This example tells us: flat things are too unreliable. So at this time you have to think of a new method-replace the touch of the physical store with video. The video description method can reduce users' doubts about the product, it can let users see the most authentic side of the product, and this also helps users to strengthen the idea of buying this thing. The first website to implement this strategy is Amazon. Don't be surprised, because Amazon is the most successful e-commerce website! (Translator: ... the whole text is very calm, the author used an exclamation point here to see how proud he is) and in Amazon, All-New Kindle Paperwhite is the best webpage for application video display, when users come to this Page, you will see a two and a half video showing this product in detail.
4) Free shipping
Free shipping is a very good way to increase the profitability of your website. You think about it, when a person comes to your website and chooses a product and pays it, when he is ready to press the "pay" button, suddenly The thunder rang in his head: freight freight freight ... I bought a 3 yuan thing and 10 yuan shipping. I am sick? Some things are not free shipping because they have been discounted. From this fact, we have found that children can't bear the wolf. Only free shipping can bring more benefits. Zappos is the world's largest online shoe store under Amazon. It also buys clothes and offers free shipping.
5) Enlarge discount information
An excellent e-commerce website must catch the attention of users at all times, so you have to advertise your discount information and special offers on the homepage, so that users feel that they have missed this regret for life. Take a look at the homepage of eToys.com, where discount information is published on a large page, it is very obvious.
6) Provide as many payment methods as possible
What do users hate the most during online shopping? I think one of them must be less payment methods. Think about it, what happens when your customer is ready to pay but he doesn't have the payment method you provided?
7) Money is not everything, no money is absolutely impossible
A website that does not want to make money is not a good website, and a designer who does not want to make more money is not a good designer. No matter in which industry, profit is the most important issue. Web designers also need to understand this principle. Once you bring customers a negative shopping experience, it is difficult for them to turn back. This is why you should design your website carefully.
What are the needs of users? What kind of people like to come to your website the most? What was their first feeling when they saw the website? These are the issues you need to consider.
If there is no special note, the articles are original by Bojiu Network.