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Website construction enhances user experience from website planning, copywriting, design, and operation

Date: 2017-09-11 17:17 Article editor: sjjtq888.com Views: Tags: Website Construction (22)

The rapid development of the Internet has made information more extensive, and netizens have become more clear about the brand of the Internet from the previous clues and choices. For example, when searching for Baidu, Sina is commonly used for publishing Weibo, Sogou is used as the input method, QQ is the chat tool, and 360 antivirus software is installed on the computer. People are generally hard to change what they are used to. This may be what economics says is "preconceived"! But it doesn't seem to be, as long as we have a lot of dependence on the products we are accustomed to, and meet our normal needs or the most basic needs, so there is no special situation, we generally do not change. Unless there are new products or similar products with very high cost performance and brand reputation, we will try to accept change. We are the same when building a website, it feels very important to one. Here, Bojiu Network reminds enterprises that when they build a website, they must not be afraid of trouble. The website must be strictly checked from the early planning, website design, and editing of the website content.

Website planning is a science. From the perspective of classification, there are copy planning, art planning, operation planning, function planning, etc. Today we are going to talk about functions. Website construction planning and planning are inseparable. Only by cooperating with each other can we make a website that the user likes. The functional planning discussed today is just a few simple experiences to improve the customer experience.

1.Practical navigation bar

When the visitor enters the website, the content of the first screen should tell the visitor what we do. We do Wuhan website construction? We do Wuhan network promotion? We still do other online marketing content companies. The first meeting is reflected to the customer, and the first screen depends on the customer's next move. The customer stays on the page, and the next step is to consider which pages to visit. At this time, the role of the navigation bar is highlighted. The navigation bar does not need to be fancy, but it needs to be practical. It should put customer concerns, such as The website of the small partner online has website construction cases , website construction quotes , contact us and other information on it. Customers can easily access the required content through the navigation bar, and it is relatively simple.

Meaningful jump

Meaningful jump is a difficult column to grasp in the process of website construction. Defining whether a jump is meaningful is not an easy task, especially for hard-to-reach visitors. In fact, we can start from our own perspective and how to do it. Jumping pages, or choosing whether to make a jumping page, have to consider many factors, such as the current status of the website, whether it is a single page or a hierarchical page, or a channel combination page. The website of the online partner is more inclined to a single page, so Jumping is done on the homepage, using a simple way of label jumps, to enable visitors to directly access the website content after clicking.

The meaning of jump is grafted on the needs of customers. Some pages may not need to jump at all. If it is to optimize the jump, it will have a bad effect. Of course, this is related to the overall design style of the website, it depends on how to grasp it.

3.Focus on the landing position of the jump page

After jumping to the page, it is also very important that the information most concentrated on the visitor can be displayed in time. For example, the website of the small partner online. If the customer needs our payment information, after clicking it, if the page visited is too long due to the header , While blocking the actual payment information, this is not a good user experience. We can use the form of tagging to make the page stay in the position of the payment method. Customers can easily see the company account information of the online partners. Wait, of course, message boards, contact us can also use this way, and it is very simple to implement.

4, the search function selection

Site search is a feature that enhances the user experience. Especially when articles start to increase, dozens of articles may be okay. Visitors will not find it very difficult to find useful information, but once articles start to increase, thousands of Even when there are tens of thousands of articles, a search function is required to meet the needs of users. How to obtain the desired information from the website, the search function is essential.

5. The importance of website secondary navigation

The only reason for adding a sub-page navigation on the homepage is to facilitate users to find the products they want to see more directly. Of course, another purpose is to increase the density of related keywords and facilitate the ranking of keywords on your website. But many people often ignore the secondary navigation! Sidebar navigation is not required for all websites. If the website is not in the form of a single page and the homepage is not very long, the page may not require sidebar navigation. If the homepage is quite long, a sidebar is required when customers visit it. Navigation enhances the convenience of visitors. Good sidebar navigation is more effective than fixed main navigation. Not all customers like the drag button on the side in order to meet customer needs. Make a beautiful sidebar navigation.

6.Back to top

Back to the top, the implementation is relatively simple. Integrating this function into the sidebar navigation is a very good user experience, especially when visitors visit long pages again, the effect is very good.

Purpose: Customers visit our website because they are interested in the website. Only customers who are interested in the website will visit the website. This allows customers to experience the convenience of the website while visiting the website. It is a website function planning and user-friendly design. Purpose.

Similarly, the purpose of building a website is to convert the website's traffic into sales. Imagine that when we visit a website, the opening speed is very slow, and the content we need to find cannot be found. The website layout is outdated, the colors are too old-fashioned, and the online consultation has not responded for a long time. Will we pay more attention to such websites and such companies? Visitors are bound to have doubts about the company's image and qualifications! Coupled with the accelerated pace of modern people's life and the flood of information, the choices of visitors are very demanding, and your webpage is easily closed. If you want to restore the impression of this customer, the cost will be higher, and the next customer will also The same is easily lost.

Here's how to improve the user experience of the website from another aspect

First, the details of the website
Many companies don't know much about website construction, and think that paying everything to the internet company will do everything. Wait for the website to go online within the time promised by the network. As everyone knows, online companies will only build your website framework, because of the fierce competition in the current online market, coupled with the insufficient attention paid to the website by the companies, it is considered that the workload of a website is very small, and the bargain is very powerful The rule tells us that every penny is a penny. The salesperson of the online company will think that your website is very simple. In order to complete the order, the boss of the online company will consider the cost and will not invest too much manpower. , Material resources, resulting in the website hastily launched, on the surface it seems that there should be some columns, and some functions have basically been achieved. But people in the industry know very well that because of the price problem, your website is a set of templates and has not been carefully designed. As a result, your website is very similar to your peers' website, and the website structure will not take into account the idea of optimization. Many details such as picture selection, text layout, website label design, etc. have not been handled properly. The website is rushed online, and similar enterprises are not fully prepared. The content of the website is very small or it is directly reprinted online. Naturally, search engines will not give high rankings.
2. Website content is frequently updated
There are also many companies that are very strict in the early stages of website construction. The website is built and online, and the company does not pay enough attention to it. The website is not managed by someone. Site news is outdated. The website is not well integrated into the daily management of the enterprise, the latest promotional information, the latest developments in the industry. Reprinted and combined with your company's market positioning and good corporate culture, it will give search engines the feeling that your website is dynamic. Just like interpersonal communication, if you meet the same person every time, this person talks to you about the same topic and the same content every time, I believe you will feel the other person is like Xiang Linyi hate. Bound to be disappointed.
Third, please choose website promotion
I see a lot of N advertising messages in some QQ groups, and I receive a lot of spam in the mailbox. The more messages I send, the more users experience, even if your product is very good. It is the kind of advertised promotional products on the street that will feel your product is not bad. The author is not saying that this way of promotion is not good, but pay attention to everything. Perhaps the viewer clicked on your hyperlink because of your advertising content, but if it ’s a sheep's head selling dog meat. Naturally, it will give customers a feeling of being deceived. I believe that there are many Internet users like me, and now basically they will not click on links with strong advertising nature. There is another type of website that forces pop-up windows. This approach is even more undesirable. Search engines will determine that you are linking to a junk factory, which is a cheating method.
Fourth, innovation and persistence
The technology of the Internet is updated very fast. I often pay attention to some Internet development trends, research the ranking algorithms of search engines, and insist on doing my own website management and operation methods to make websites better included and ranked. Quick action is not desirable. The purpose of promotion is not only to let people know the existence of the website, but also to let people know that the website is reliable. Blind promotion, not paying attention to the content organization and update of the website, will only let the customers who may become yours leave you. Go away.

If there is no special note, the articles are original from Bojiu. Please reprint from http://sjjtq888.com/fenxiang/wangzhanzhizuo/20170911/73.html
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