Date: 2017-09-11 17:17 Article editor: sjjtq888.com Views: Tags: Website Construction (22)
Website planning is a science. From the perspective of classification, there are copy planning, art planning, operation planning, function planning, etc. Today we are going to talk about functions. Website construction planning and planning are inseparable. Only by cooperating with each other can we make a website that the user likes. The functional planning discussed today is just a few simple experiences to improve the customer experience.
1.Practical navigation bar
When the visitor enters the website, the content of the first screen should tell the visitor what we do. We do Wuhan website construction? We do Wuhan network promotion? We still do other online marketing content companies. The first meeting is reflected to the customer, and the first screen depends on the customer's next move. The customer stays on the page, and the next step is to consider which pages to visit. At this time, the role of the navigation bar is highlighted. The navigation bar does not need to be fancy, but it needs to be practical. It should put customer concerns, such as The website of the small partner online has website construction cases , website construction quotes , contact us and other information on it. Customers can easily access the required content through the navigation bar, and it is relatively simple.
Meaningful jump is a difficult column to grasp in the process of website construction. Defining whether a jump is meaningful is not an easy task, especially for hard-to-reach visitors. In fact, we can start from our own perspective and how to do it. Jumping pages, or choosing whether to make a jumping page, have to consider many factors, such as the current status of the website, whether it is a single page or a hierarchical page, or a channel combination page. The website of the online partner is more inclined to a single page, so Jumping is done on the homepage, using a simple way of label jumps, to enable visitors to directly access the website content after clicking.
The meaning of jump is grafted on the needs of customers. Some pages may not need to jump at all. If it is to optimize the jump, it will have a bad effect. Of course, this is related to the overall design style of the website, it depends on how to grasp it.
3.Focus on the landing position of the jump page
After jumping to the page, it is also very important that the information most concentrated on the visitor can be displayed in time. For example, the website of the small partner online. If the customer needs our payment information, after clicking it, if the page visited is too long due to the header , While blocking the actual payment information, this is not a good user experience. We can use the form of tagging to make the page stay in the position of the payment method. Customers can easily see the company account information of the online partners. Wait, of course, message boards, contact us can also use this way, and it is very simple to implement.
4, the search function selection
Site search is a feature that enhances the user experience. Especially when articles start to increase, dozens of articles may be okay. Visitors will not find it very difficult to find useful information, but once articles start to increase, thousands of Even when there are tens of thousands of articles, a search function is required to meet the needs of users. How to obtain the desired information from the website, the search function is essential.
5. The importance of website secondary navigation
The only reason for adding a sub-page navigation on the homepage is to facilitate users to find the products they want to see more directly. Of course, another purpose is to increase the density of related keywords and facilitate the ranking of keywords on your website. But many people often ignore the secondary navigation! Sidebar navigation is not required for all websites. If the website is not in the form of a single page and the homepage is not very long, the page may not require sidebar navigation. If the homepage is quite long, a sidebar is required when customers visit it. Navigation enhances the convenience of visitors. Good sidebar navigation is more effective than fixed main navigation. Not all customers like the drag button on the side in order to meet customer needs. Make a beautiful sidebar navigation.
6.Back to top
Back to the top, the implementation is relatively simple. Integrating this function into the sidebar navigation is a very good user experience, especially when visitors visit long pages again, the effect is very good.
Purpose: Customers visit our website because they are interested in the website. Only customers who are interested in the website will visit the website. This allows customers to experience the convenience of the website while visiting the website. It is a website function planning and user-friendly design. Purpose.
Similarly, the purpose of building a website is to convert the website's traffic into sales. Imagine that when we visit a website, the opening speed is very slow, and the content we need to find cannot be found. The website layout is outdated, the colors are too old-fashioned, and the online consultation has not responded for a long time. Will we pay more attention to such websites and such companies? Visitors are bound to have doubts about the company's image and qualifications! Coupled with the accelerated pace of modern people's life and the flood of information, the choices of visitors are very demanding, and your webpage is easily closed. If you want to restore the impression of this customer, the cost will be higher, and the next customer will also The same is easily lost.
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